After 14 months on the program, every truck on a 100-truck fleet had reached its MPG ceiling. The owner felt confident the team had built the habit and decided to pause the subscription to save a little.
Within about 90 days, fleet MPG had drifted back toward where it started. Without the daily MPG number on their phone and the monthly bonus, drivers gradually fell back into older patterns — a few extra minutes of idle here, a heavier foot on grades, less attention to drafting distance. The savings the fleet had built up began to slip.
Six months later they came back and re-onboarded. The owner summed it up:
We share this not as a warning, but as a useful example. Ongoing visibility and small monthly incentives are what keep driving habits in place once they're learned — that's the whole purpose of the post-ceiling subscription tier.